Privacy Policy
This Privacy Policy describes how ReefBay ("we," "us," "our") collects, uses, and shares information about you ("user," "you") through our mobile application in connection with the content you upload and interact with, related to the saltwater aquarium hobby. By using our services, you agree to the collection and use of information in accordance with this policy.
Information We Collect
We collect information that you voluntarily provide to us when registering with the app, expressing an interest in obtaining information about us or our products and services, when participating in activities on the app, or otherwise contacting us. The personal information we collect depends on the context of your interactions with us and the app, the choices you make, and the products and features you use.
Accounts and User Profiles:
To access certain features of the app, users may need to create an account, providing information such as username, email address, and a password. This information is used to manage user accounts and offer personalized services.Content Uploads:
Users can upload images, videos, and text. We collect and store these contents to provide and improve our services, including content moderation, community engagement, personalized recommendations, machine learning model training, artificial intelligence development, species identification features, search and discovery functionality, and other service improvements. By uploading content, you grant us the licenses described in our Terms of Service to use this content for these purposes.Analytics and Usage Data:
We automatically collect information on how the services are accessed and used ("Usage Data"). This may include details like your device's Internet Protocol address (e.g., IP address), browser type, browser version, our service pages that you visit, time and date of your visit, time spent on those pages, and other diagnostic data.Use of Your Information
Having accurate information about you permits us to provide you with a smooth, efficient, and customized experience. Specifically, we may use information collected about you via the app to:
- Create and manage your account
- Train machine learning models and develop artificial intelligence systems for species identification, content classification, image recognition, and other service features
- Improve search, discovery, and recommendation algorithms using your content and usage patterns
- Compile anonymous statistical data and analysis for use internally or with third parties
- Deliver targeted advertising, coupons, newsletters, and other information regarding promotions and the app to you
- Email you regarding your account or order
- Generate a personal profile about you to make future visits to the app more personalized
- Increase the efficiency and operation of the app through ML/AI optimization
- Monitor and analyze usage and trends to improve your experience with the app
- Notify you of updates to the app
- Offer new products, services, and/or recommendations to you based on AI-powered personalization
- Develop new features and products, including but not limited to Coral ID and other species identification tools
Machine Learning and Artificial Intelligence
ReefBay uses machine learning (ML) and artificial intelligence (AI) technologies to enhance our services. This includes:
- Training Data: Content you upload (images, videos, text) may be used to train ML models for species identification, content classification, image recognition, and other features
- Model Development: Your content helps us build and improve AI systems that benefit all users, such as automatic coral/fish identification and personalized recommendations
- Persistent Use: Once content is incorporated into ML models or training datasets, it may continue to be used even if you delete the original content or your account
- Cross-Product Use: ML models trained on your content may be used across all ReefBay products and services, including future applications
- Third-Party Services: We may use third-party ML/AI services and platforms to process and analyze your content, subject to appropriate data protection agreements
By using ReefBay, you acknowledge and consent to these uses of your content for ML and AI purposes. For more details on the licenses you grant us, please refer to our Terms of Service.
Security of Your Information
We use administrative, technical, and physical security measures to help protect your personal information. While we have taken reasonable steps to secure the personal information you provide to us, please be aware that despite our efforts, no security measures are perfect or impenetrable, and no method of data transmission can be guaranteed against any interception or other type of misuse. Any information disclosed online is vulnerable to interception and misuse by unauthorized parties. Therefore, we cannot guarantee complete security if you provide personal information.
Data Sharing and Third Parties
We may share your information, including uploaded content, with third parties in the following circumstances:
- Service Providers: We may share data with third-party service providers who perform services on our behalf, such as cloud hosting, ML/AI processing, analytics, payment processing, and customer support
- ML/AI Partners: Your content may be processed by third-party ML/AI platforms and services to train models, perform inference, and develop new features
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity
- Legal Requirements: We may disclose information if required by law, court order, or government request
- Public Content: Content you post publicly (such as images, videos, and comments) is visible to other users and may be shared, downloaded, or redistributed by them
We require third-party service providers to maintain appropriate security measures and use your data only for the purposes we specify. However, once content is publicly posted, we cannot control how other users may use or share it.
Your Rights and Choices
You have certain rights regarding your personal information:
- Access and Update: You can access and update your account information through the app settings
- Delete Content: You can delete content you've uploaded, though it may persist in backups, ML models, and systems where it has already been processed
- Delete Account: You can request account deletion by contacting us, though some data may be retained as described in our Terms of Service
- Opt-Out Limitations: Due to the nature of ML training, you cannot opt-out of ML/AI processing while continuing to use the Service, as this processing is fundamental to our features
Contact Us
If you have questions or comments about this Privacy Policy, please contact us at: [email protected]
