buying

How to Buy Coral Online Safely: Complete Marketplace Guide

Everything you need to know about purchasing coral online safely, from choosing reputable sellers to acclimating your new arrivals.

By ReefBay Jan 29, 2026 5 min read
Colorful coral frags in a reef aquarium

Why Buy Coral Online?

Buying coral online might seem risky, but for most reefers, it's actually the better option. Here's why:

  • Selection: Local stores carry maybe 50-100 corals. Online marketplaces have thousands, including rare pieces you'll never see locally.
  • Prices: Competition drives prices down. You'll often find better deals than retail stores.
  • Direct from source: Many online sellers are hobbyists or small farms selling frags they've grown themselves—healthier than corals that have sat in a retail tank for weeks.
  • Convenience: No driving to multiple stores hoping they have what you want.

Yes, there's shipping risk. But with the right seller and proper acclimation, success rates are typically 95%+ for healthy coral arrivals.

Choosing the Right Seller

Not all coral sellers are equal. Here's how to find the good ones:

Look For:

  • Clear, honest photos: Photos taken under standard lighting (not just blue LEDs that make everything pop). What you see should match what you get.
  • Verified reviews: Real feedback from real buyers. On ReefBay, reviews are from verified purchases only.
  • Transparent DOA policy: A clear policy that explains exactly what's covered and what you need to do.
  • Responsive communication: Sellers who answer questions quickly and provide updates on shipping.

Questions to Ask Before Buying:

  • How long has this coral been in your system?
  • Is it eating/growing well?
  • What lighting and flow is it under currently?
  • What shipping days and methods do you use?
  • What's your DOA policy?

Understanding Coral Shipping

Coral shipping is a science. Here's what proper coral shipping looks like:

Proper Packaging Includes:

  • Kordon bags or similar: Breathable bags that allow oxygen exchange.
  • Heat packs (winter) or cold packs (summer): Temperature control is critical.
  • Insulated box: Styrofoam or similar to maintain stable temps.
  • Secure frag placement: Rubber bands, foam, or egg crate to prevent damage.
  • Overnight or 2-day shipping: Corals shouldn't be in a box longer than 48 hours max.
đź’ˇ Shipping Day Matters
Most sellers ship Monday through Wednesday to avoid packages sitting in warehouses over weekends. If a seller ships on Thursday or Friday, that's a yellow flag unless they use Saturday delivery.

Always be home to receive your package. A box sitting on a hot/cold porch for hours can turn a perfect shipment into a disaster.

Shipping Costs

Expect to pay $30-50 for overnight shipping in the US. Some sellers offer:

  • Free shipping thresholds: Often $150-200+ orders ship free
  • Combined shipping: Multiple frags in one box
  • Local pickup: If you're near the seller

DOA Policies Explained

DOA stands for "Dead on Arrival" and it's your protection if something goes wrong in shipping.

Standard DOA Policy Requirements:

  1. Photos within 2 hours of delivery: Take photos immediately—in the bag, unopened if possible.
  2. Photo of the coral and the shipping label: Proves it's from that order.
  3. Report within 2 hours: Most policies have a short window. Don't wait.
  4. Hold the water/bag: Some sellers want you to keep the original bag for inspection.
⚠️ What DOA Usually Does NOT Cover
  • Coral that dies days or weeks after arrival (that's usually acclimation or tank issues)
  • Packages delivered to wrong address due to buyer error
  • Delays if you weren't home to receive
  • Corals that arrive stressed but alive (brown, closed, etc.)
  • Color differences from photos (all corals will look different in your tank)

On ReefBay

Every seller on ReefBay has a DOA policy clearly displayed on their shop page. We also offer buyer protection and help mediate disputes if issues arise.

Receiving & Acclimating Corals

You've got your package! Here's the process:

Step 1: Document Everything

Before opening, take a photo of the box. Then open and photograph each coral in its bag. This is your DOA documentation if needed.

Step 2: Temperature Acclimate

Float the sealed bags in your tank or sump for 15-20 minutes. This equalizes temperature slowly.

Step 3: Coral Dip

Always dip your corals! Even from trusted sellers. Popular options:

  • CoralRx - Best all-around
  • Bayer (diluted) - Great for flatworms/pests
  • Iodine dip - Good for bacterial issues

Dip for the recommended time (usually 5-10 minutes), watch for pests falling off, then rinse in clean saltwater.

Step 4: Placement

Start low in the tank. Even if the coral needs high light, placing it immediately in intense light can shock it. Start in a lower position and move up gradually over 1-2 weeks.

What's Normal After Arrival

Normal (Don't Panic):

  • Closed polyps for 24-48 hours
  • Brownish coloration initially
  • Mucus/slime production
  • Taking a week to fully extend

Concerning (Document & Contact):

  • White, bleached skeleton visible
  • Tissue falling off
  • Bad smell from the bag
  • Brown jelly disease

Red Flags to Avoid

Watch out for these warning signs:

đźš© Seller Red Flags

  • No DOA policy or vague terms: "We'll work something out" isn't a policy.
  • Only blue-light photos: Everything looks amazing under heavy blues. Demand white light or daylight photos.
  • Pressure to buy fast: "Only one left!" on every coral is a sales tactic.
  • No reviews or all 5-star reviews: Real sellers have some negative reviews. It's normal.
  • Prices too good to be true: That $20 "rainbow" acan is probably brown in person.
  • Facebook/Instagram only sellers: No accountability. Prefer marketplaces with buyer protection.
  • Ships Friday/Saturday without special arrangements: Weekend warehouse sitting = dead coral.

Buying Coral on ReefBay

ReefBay was built specifically to make buying coral online safer and easier:

  • Verified sellers: Every seller is vetted before listing
  • Transparent DOA policies: Clearly displayed on every shop
  • Real reviews: Only verified buyers can leave reviews
  • Secure payments: Your money is protected
  • Dispute resolution: We help mediate if issues arise
  • Species library: Research corals before buying

Ready to Shop Safely?

Browse healthy corals from trusted sellers on ReefBay. Every purchase is protected, and sellers are held to high standards.

Browse Corals on ReefBay →

Ready to Start Your Reef Journey?

Download the ReefBay app to track your tank parameters, browse coral for sale, and connect with fellow reefers.

Download the ReefBay App
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